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The St. Regis Hotel - Exterior
Built in 1926, this iconic building two blocks from The White House and the Corcoran Gallery, The St. Regis Washington, D.C. Hotel was both an opportunity and a challenge to identify. The focal point for initial identification is the building’s corner at 16th and K where we “wrapped” the St. Regis sign. To balance the building we applied the same identifying look to the opposite corner. The porte cochere centers the building with the newly redesigned St. Regis logo that combines classic luxury with contemporary styling down to the valet parking sign.
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